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To ensure quality education, ICF accredits coaching education organizations that meet the high standards set forth by ICF and ICF Coaching Education. To find ICF-Accredited Providers we suggest that you use our Education Search Service (ESS) below. The search for a coach education program is a highly individual process that depends greatly on your personal preferences and goals. The ESS is designed to give you basic information about all ICF-Accredited Education Providers.


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Organization Name: I&G Management S.r.l.
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Program Name: The Secret Language of Motivations
Program Type: CCE
Program Hours: Core: 3 Resource Development: 3.5 Total: 6.5
Organization Description:
I&G Management is a management consulting and training company, born in Milan in 1989. Specialized in behavioral, managerial and commercial training, we work with training programs, outdoor and indoor training, executive and corporate coaching.
It is the Italian headquarters of Paul Ekman International which, through an international network, spreads the scientific and psychological theories and models studied by Prof. Paul Ekman, the world's leading expert in the physiology of emotions and non-verbal communication. We are the only company authorized to issue Paul Ekman International certifications in Italy.
I&G is the Italian headquarters of Persona Global, a multinational company that provides specialist certification programs to professionals and managers committed to developing their relationship and management skills. The methodologies developed by Persona Global are the result of 30 years of scientific research and direct experimentation in the field.
I&G Management fulfils the standard UNI EN ISO 9001:2008, valid for the following services: planning and provision of consultancy, training and coaching, in the framework of managerial, behavioral and emotional skills.

Program Description:
The Workshop encourages the discovery of the real desires that move the interlocutor. In fact, in the dynamic of communication every motivation uses a specific language, which emerges clearly from the lexical choices of everyone and from the structure of thinking.
The proposed model makes possible, for those who observe and listen carefully, the discovery of other's desires, and motivations behind them, and then the identification of the best communication strategy for each interlocutor
• The six motivational levers: the reference model
• How to recognize the motivations behind your behavior
• The technique of questions to understand the value system of your coachee
• Center with language: how to tune your message with the motivations of the other
• How to translate the six motivations into advantages and opportunities recognizable by the coachee
Organization: I&G Management S.r.l.
Via Carlo Gomes, 10
P.IVA 03207360961, C.D. M5UXCR1
20124 Milano
Phone: +39 02 70129032
Student Contact: Roberta Fachera
Phone: +39 02 70129032
Learning Method: In-Person
Language: Italian
Coaching Specialties: Business/Organizations, Career/Transition, Coaching Other Coaches, Leadership, Personal/Organizational, Relationship, Small Business
Approval Start Date: June 1, 2020 Accreditation Renewal Date: September 30, 2024
Locations: Italy