Better Bolder Braver is an organization dedicated to empowering coaches to build better, bolder, and braver businesses. They provide marketing and business mentoring that is specifically designed for coaches, helping them attract better clients, create bold offers, and approach pricing, planning, and purpose with confidence. Their approach is rooted in ethical marketing, rejecting traditional manipulative tactics, and instead focusing on starting meaningful conversations that resonate with coaches and their clients. With a supportive community, unique training programs, and years of combined marketing expertise, Better Bolder Braver guides coaches to grow their practices, feel more confident in marketing, and achieve sustainable business growth through collaboration and tailored support.

The Coach's Marketing Journey course from Better Bolder Braver is a six-chapter education program designed specifically for coaches who want to develop good, ethical marketing and business development skills. It guides coaches of all qualification levels through a structured self-paced learning journey, using short videos with transcripts and a wide variety of practical resources for each chapter. The curriculum covers essential topics including personal marketing mindset, storytelling, ideal client identification, product and content design, pricing, content production, technical marketing training and ethical business growth.

Participants also benefit from live bi-weekly group “Check-In” sessions dedicated to each chapter, which are offered multiple times a year to accommodate diverse schedules. The program aligns with ICF Continuing Coach Education (CCE) standards, focusing on both core coaching competencies and business/resource development—helping coaches grow personally and professionally, build a rewarding, sustainable practice, and continually evolve beyond client sessions. Each chapter combines advanced coaching techniques with adaptive business and marketing practices, ensuring coaches gain both the skills and the mindsets needed for ethical, client-centered growth and impact.